Counterfeit Thanh Suong seafood brand in Nha Trang – what should tourists do to avoid “losing money and getting upset”?
Reading time: 4 minutes
Summary:
- Many fake restaurants of the famous Thanh Suong seafood brand have appeared in Nha Trang, affecting the reputation and experience of tourists.
- Sophisticated counterfeiting tricks include similar signs, taxi drivers leading to wrong addresses, and unclear price listings.
- The government has handled many cases but they still recur, causing confusion and distrust among tourists.
- Instructions for identifying real Thanh Suong restaurants and recommendations to protect tourists' rights.
- Spread accurate information to build a civilized, safe and reliable Nha Trang tourism environment.
Index
- 1. Why did Thanh Suong become a fake "bait"?
- 2. Scams – Identify them to avoid falling into their traps
- 3. Current status of handling and tourists' confusion
- 4. Instructions on how to recognize a real Thanh Suong restaurant
- 5. Recommendations for tourists when traveling to Nha Trang
- 6. Conclusion: Protecting authentic experiences, building tourism trust
Why Thanh Suong Nha Trang seafood becomes a "bait" for counterfeit products?
If you have ever "hunted" for authentic culinary experiences when traveling to Nha Trang, you must have heard of Thanh Suong Seafood – one of the long-standing, quality seafood brands, chosen by many diners as a must-visit destination. Because of its reputation, Thanh Suong is easily taken advantage of by other restaurants/locations, impersonating them to attract customers, especially tourists who are not familiar with the area.

Scams – Identify them to avoid falling for them
Through reputable news sources (Vnexpress, Baokhanhhoa), the impersonation tricks are quite sophisticated:
- Similar signs: A name like “Thanh Suong” with a very small heavy accent inside the letter A, the same presentation, makes most customers just glance at it and get fooled.
- Tricks of taxi and cyclo drivers: Many tourists have reported being “lured” to fake establishments instead of the genuine ones. Sometimes, drivers even “shake hands” to receive commissions from the fake establishments.
- Vague price listing: Unclear, non-transparent bills cause frustration for customers when paying or comparing after meals.

The current situation of handling and the confusion of tourists
Nha Trang ward authorities have repeatedly inspected and fined violating restaurants such as Thanh Suong with a total fine of more than 34 million VND (April 2024), but the situation of re-offending and circumventing the law still occurs. The press warns that the dangerous level of this phenomenon not only directly affects the "real brand", but also makes tourists feel confused and lack confidence in the culinary experience in particular and Nha Trang tourism in general.
Instructions on how to recognize a real Thanh Suong restaurant
- Correct address: 15 Tran Phu (Opposite Vinmec Nha Trang Hospital)
- Observe the signs: Check the logo, address, and name carefully. Genuine restaurants are always clear, and do not trick the eye with small signs/varied letters.
- Beware of “leading”: When traveling by taxi or cyclo, ask the driver to take you to the exact address you provide. If possible, use your own map and check on Google Maps.
- Reference reviews: Read real reviews on travel groups and forums to verify and choose a reputable place.
- Ask about price listing: Don't enter a shop without looking at the price list or getting full advice about prices.
- Call Hon Tam Travel consultant to book a table and get more instructions: 0374 333 444
Recommendations for tourists when traveling to Nha Trang
Nha Trang is famous not only for its seafood specialties but also for its high-class experiences: Hon Tam Mud Bath, Nha Trang Scuba Diving, Discovery Hon Mun and Coral Bay, Mini Beach… We, Hon Tam Travel, not only attached to the Nha Trang island tour attracts tourists, support booking original Hon Tam tickets and also accompany the safe - transparent - civilized tourism campaign.
Traveling in the 4.0 era, “smart customers” are the ones who proactively verify the destination – look up information, read reviews carefully, ask for the address carefully. Don’t let a few minutes of carelessness ruin your long vacation in beautiful Nha Trang!
Protecting authentic experiences, building travel trust
Thanh Suong is a prominent seafood brand in Nha Trang. and every tourist has the right to experience authentic cuisine at the place they want, avoiding losing money and being annoyed by impersonation tricks. Be careful, spread accurate information so that the community can build a friendly, professional, memorable Nha Trang in the eyes of international friends!
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Questions & Answers (FAQ)
How to distinguish real and fake Thanh Suong restaurant?
You should determine the correct address through the official website or fanpage, carefully observe the name and logo, avoid fake signs with diacritics or variations. At the same time, ask clearly about the listed price and do not trust the unclear instructions of taxi drivers.
Are counterfeits dangerous to tourists?
This is not only a matter of commercial fraud but also affects the culinary experience, the economy and the reputation of Nha Trang tourism. Tourists may have to pay higher prices or poor quality, causing frustration and loss of trust.
How has the government dealt with fake shops?
Authorities have conducted inspections and imposed fines of up to tens of millions of dong, as in the case of Thanh Suong, but due to recidivism and law evasion, this phenomenon still exists.
What should tourists do to protect their rights when coming to Nha Trang?
Travelers should proactively verify information through reputable sources, retain evidence in case of suspicion, use verified tour services and restaurants, and be wary of inaccurate instructions from taxis or other means of transport.
Are there any reputable island tours in Nha Trang?
You can refer to Nha Trang island tour attracts tourists Hon Tam Travel with professional service, safety, many attractive experiences and preferential prices.

About the author
Hoang Thao - Travel companion
Nha Trang travel experience expert: 10 years of providing perfect vacations for families & businesses
Dedicated companionship: Plan carefully, help you enjoy your vacation with peace of mind!
Hotline: 0374 333 444
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